seltzer goods

I met one of the fine folks behind Seltzer Goods in New York in January and was instantly smitten with the cute glasses image on their "seven year pen". After showing my fellow appreciator-of-all-things-cool friend the card and hearing confirmation on the fact that this little pen really and truly does last seven years, got me both smitten and highly impressed. Now, the important question here is does anyone here think I could actually go seven years without losing a pen?!